01 / 06 —
Brand Strategy
Positioning, narrative, naming — the load-bearing thinking before any mark is drawn.
Independent · Est. 2017 London — Lisbon
We see what others won't.
A small studio working across brand, editorial, and digital. We take on a handful of projects a year and finish them properly.
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Selected partners
A small roster, looked after properly.
A partial list — updated once a quarter, not once a week.
- North Star
- Maris
- Atlas
- Parallel
- Holm
- Perigee
- Lumen
- Braid
- Fieldwork
- Meridian
- Copra
- Kin Kin
- Ostra
- Halfmoon
Featured work
Four projects we're proud of.
Every case study has a writeup. None of them have a sizzle reel.
Capabilities
What we do, and the order we do it in.
02 / 06 —
Identity
Wordmarks, typographic systems, colour, motion rules. The thing every asset bends around.
03 / 06 —
Digital
Marketing sites, product surfaces, CMS tooling. Always static-first where we can get away with it.
04 / 06 —
Editorial & Print
Books, publications, long-form reports. Work that still exists once the browser is closed.
05 / 06 —
Packaging
Structural work, finish specification, print management — shelves are hostile environments.
06 / 06 —
Motion & Sound
Film, typographic motion, sonic logos. Almost always produced in-house alongside the design.
Latest work
More recent projects.
Across brand, product, print and motion.
What clients say
Four sentences we didn't ask for.
“They started from the uncomfortable questions and stayed there longer than we would have on our own. The work we got back reflected that.”
“Quiet, fast, and allergic to process theatre. We have worked with them on three projects and will keep going.”
“The one studio that sent back a strategy document shorter than our brief. It was also the only one worth reading.”
“Impatient with pretence, patient with craft. Exactly the ratio you want in a creative partner.”
Journal
Recent writing.
We publish when we have something to say, never on a schedule.
Essays 551
Essays
The case for the quiet rebrand
Most rebrands announce themselves. The best ones don't. Notes from a year of working on identities that no one is supposed to notice.
Craft 757
Craft
Scroll isn't storytelling
We've shipped enough scroll-pinned, parallax-laden, lottie-stuffed pages to know when the motion is doing the work and when it's covering for the absence of any.
Studio Notes 634
Studio Notes
The actual cost of a typeface
A short, opinionated read on what licensing actually buys, what it doesn't, and why we still draw our own when the budget allows.