Proof we can point to.

Challenge

A 2,000-strong customer base, zero published references in 18 months. Sales blocked at procurement.

Solution

Designed a tiered advocacy programme with executive sponsorship, recruiting 84 strategic reference customers in the first quarter.

Creative approach

Tier-led recruitment, white-glove onboarding, and a self-serve story library indexed for sales.

Deliverables

• Programme blueprint
• Reference library
• Sales enablement kit
• Quarterly advocacy index

Challenge

Highly technical product, faceless brand, low trust with security buyers under board scrutiny.

Solution

A six-part documentary series with real CISOs telling unvarnished stories of the night the breach didn't happen.

Creative approach

Journalistic interviews, cinematic camera, no script. Cut for LinkedIn, longform on owned, snipped for sales.

Deliverables

• 6 × short docs
• Director's cut
• Sales reels
• Editorial campaign

Challenge

NPS plateau, no clear signal on what was actually moving retention. Survey fatigue across mid-market.

Solution

Continuous listening loops across product, success, and support — synthesised weekly into a single Action Index.

Creative approach

Mixed-method: structured panels, in-product micro-surveys, support transcript mining, executive readouts.

Deliverables

• Listening architecture
• Weekly Action Index
• Customer Council
• Roadmap influence reports

Challenge

A scattered developer audience defaulting to Stack Overflow and Reddit. Owned forum on life support.

Solution

Designed an invite-only architects' guild — peer learning, paid speakers, real-world meetups — anchored to a public-but-curated knowledge base.

Creative approach

Practitioner-first content, recognition mechanics, executive moderation, and a recognised credential.

Deliverables

• Community charter
• Recognition framework
• Event playbook
• Credential programme

Challenge

Long, committee-driven buys with no peer proof at the right specialism — every deal stalled in evaluation.

Solution

Recruited a 60-strong specialist reference panel, segmented by clinical use case, instrumented into the CRM.

Creative approach

Specialism-led recruitment, prepared story matrix, in-CRM matching, white-glove handoff to AEs.

Deliverables

• Reference panel
• Story matrix
• CRM integration
• AE playbook

Challenge

Endless campaign briefs, no central narrative. Stories told once, then forgotten.

Solution

Built a story system: 12 anchor customer narratives, each cut into 60+ artefacts spanning sales, brand, paid, and event.

Creative approach

Director-led shoots, editorial framework, modular content factory, central rights and reuse.

Deliverables

• 12 anchor films
• Story manual
• Modular asset library
• Reuse governance