Studio Notes
The actual cost of a typeface
A short, opinionated read on what licensing actually buys, what it doesn't, and why we still draw our own when the budget allows.
We license a lot of type and we draw a little. Both have their place. What follows is a non-exhaustive guide to the conversation we have with every client at the start of a project — about what a typeface really costs, over a five-year horizon, including the parts that never appear on the invoice.
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