Journal / 5 entries
Short essays, infrequent publishing.
Essays 18/03/2026
Latest
The case for the quiet rebrand
Most rebrands announce themselves. The best ones don't. Notes from a year of working on identities that no one is supposed to notice.
Read the piece → Craft 757
Craft
Scroll isn't storytelling
We've shipped enough scroll-pinned, parallax-laden, lottie-stuffed pages to know when the motion is doing the work and when it's covering for the absence of any.
Studio Notes 634
Studio Notes
The actual cost of a typeface
A short, opinionated read on what licensing actually buys, what it doesn't, and why we still draw our own when the budget allows.
Engineering 805
Engineering
We shipped a website without a CMS. Here's why.
A small piece on the discipline of static site builds, the upload-by-FTP era, and what we keep gaining by trading some convenience for some control.
Process 550
Process
The pitch deck problem
Decks are a poor instrument for selling brand work. We tried abandoning them for a year. Here is what we learned.