Cisco InsidersAdvocates Campaign
Unlocking the Value of Time: Re-Engaging the Cisco Insiders Community
To boost portal traffic and re-ignite engagement for Cisco Insiders, inevidence developed a targeted social and email campaign centered on the universal theme of 'time'. Built to directly address the key barriers to user engagement, the campaign leverages bite-sized, relatable content—from a master video to short-form social clips—to demonstrate how quick and rewarding connecting with the Cisco Insiders community can be.
3
engagement barriers
1
campaign theme
1
hero video
10
short-form videos
Challenge
The brief was to create a campaign to increase the number of visitors to Cisco's customer portal, Cisco Insiders. The campaign needed to re-engage existing users and encourage new ones to join the community.
Research identified three main reasons why people had stopped engaging – time, unclear benefits and a lack of interesting content.
Response
inevidence created a campaign based around 'time', developing content including a master video and ten short form videos (coffee refill, the perfect yolk) for social channels and email content.
2
target audiences
2
activation channels
