Connecting the Trip.Connecting the Team
How Booking.com
Built the Connected Employee
To demonstrate how ServiceNow's platform enables enterprise-wide digital transformation, inevidence worked alongside ServiceNow and Booking.com to produce a series of customer story assets. Built around a brand-led testimonial video, the campaign illustrates how unifying IT, HR, Legal, and Finance functions improves the employee experience for a global travel provider.
16.2K
employees
5
content assets produced
4
business functions connected
1
unified employee experience
Challenge
Booking.com simplified global travel through its integrated booking platform. Delivering a similar operational standard for its 16,200 staff presented a structural challenge. Key internal operations, spanning HR, IT, Legal, and Finance, required integration into a single platform. ServiceNow needed a clear, multi-asset campaign to demonstrate how its enterprise software managed this transition.
Our Response
inevidence produced a suite of content assets led by direct-to-camera video interviews. By blending personal travel stories with authentic footage from its Amsterdam headquarters and destination imagery, we created a strong emotional connection between Booking.com's customer mission and its internal platform transformation.
- Videos
- Web story
- LinkedIn social carousel
- Presentation slides
- Portrait photography
