Client / Lumen Year / 2023 Services / Brand · E-commerce · Photography Project / 07
Lumen — Eyewear for people who don't trust trends
A direct-to-consumer eyewear brand that wanted to age well. We designed it so it could.
Lumen 249
The work
Lumen has six frames. They want to add one a year, and never retire any. The brand had to handle that constraint — no campaign-led seasonality, no winking trend cycles, just the same six objects, photographed beautifully, year after year. The site is built for that pace.
Plate 1 370
Plate 2 370
Plate 3 370
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