Client / Parallel Mobility Year / 2024 Services / Brand · Digital Product · Motion Project / 04
Parallel — A mobility startup that refused to look like one
Most mobility brands look like they were drawn in a sprint. We took twelve weeks and built one that doesn't.
Parallel Mobility 458
The work
Parallel runs a fleet of shared vehicles in three European cities. The category is full of identical purple-and-mint apps. Our job was to find a register that wasn’t trying so hard — something closer to a transit authority than a tech company. The result is restrained, almost civic, and very deliberately unfashionable.
Plate 1 563
Plate 2 563
Plate 3 563
Plate 4 563
Next project
Holm — A ceramics studio's first website in a decade
A small studio with a long waiting list didn't need a shop. They needed a room you could walk into.