ServiceNowProgram Animation
Driving Platform Advocacy Through Animation
Through targeted animation, ServiceNow distils complex programme rules and benefits into a clear visual story that motivates customer enrolment and equips employees to champion the platform.
This animation clarifies, promotes, and expands engagement with ServiceNow's Advocacy Programme across two key audiences.
2
core audiences
3
customer outcomes
3
internal outcomes
6
message pillars
For Customers
- Demonstrate Value
- Shows how participation enhances professional standing, showcases organizational innovation, and offers access to exclusive networks and learning opportunities
- Simplify Participation
- Demonstrates that sharing success stories, speaking at events, or writing reviews is simple, structured, and low-friction
- Build Community
- Invites users to join a network of peers, turning day-to-day platform success into industry recognition
For Internal Stakeholders
- Align Teams
- Teaches sales, customer success, and marketing teams about the programme's benefits, helping them spot and nominate candidate customers
- Standardise Messaging
- Delivers a clear, pitch-ready explanation of mutual benefits, removing guesswork when introducing the programme to accounts
- Drive Business Outcomes
- Positions customer advocacy as a practical engine for pipeline generation, brand credibility, and long-term client retention
Response
With a sharp concept, concise story, and the right tone, inevidence used animation to present content in an engaging, accessible way.
- Scripted
- Illustrative
- Programme explainer
