VMwareLoyalty testimonial
Amplifying Impact: Championing Customer Voices Through VMware's Loyalty Programme
To demonstrate the impact of VMware's Loyalty and Communities programme, inevidence created a compelling testimonial video featuring Tiffany Hancher, Senior Customer Loyalty Manager.
The video captures how VMware's integrated rewards programme creates authentic brand connections, driving both community participation and long-term customer value.
Recognised as the Best Technical Achievement in a Programme at the 2022 BAMM!E Awards
Challenge
VMware's loyalty programme was fragmented and complex, spanning more than 100 separate technical and networking groups. Members could not transfer points or benefits between groups, leaving accumulated rewards isolated in separate accounts. To improve the experience for dedicated members and ensure they felt valued, VMware needed a central, intuitive platform.
Our Response
inevidence collaborated with the VMware Loyalty team to build a unified rewards programme, delivering strategy, design, written communications, and performance analysis. Over a four-year partnership, inevidence helped integrate these disparate communities into a single loyalty programme featuring restructured incentives, revised membership tiers, and targeted experiential activities.
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Connected over
100
technical and networking communities to the loyalty programme
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Migrated over
90%
of active VMware Champions to the new VMware Rewards programme
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Generated over
90K
acts of advocacy, with 18,000 challenges completed in 2022
