Craft
Scroll isn't storytelling
We've shipped enough scroll-pinned, parallax-laden, lottie-stuffed pages to know when the motion is doing the work and when it's covering for the absence of any.
A pinned section is a tool. It is not, in itself, an idea. The same is true of horizontal scroll, of cursor-followers, of every JavaScript-driven moment we get asked to add to a page. The question we ask before any of them: would the page be worse without this? If the answer isn’t an obvious yes, we cut it.
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