Client / Atlas Foundation Year / 2024 Services / Brand Strategy · Identity · Editorial Project / 03
Atlas — A foundation that wanted to disappear
A grant-making foundation asked us to make their work louder than their logo. We took them at their word.
Atlas Foundation 433
The work
The Atlas Foundation funds research that takes a decade to bear fruit. Their previous identity competed with that work for attention. The new one steps aside — a single dot, a single weight of type, and a publication system that gives every grant recipient room to be heard on their own terms.
Plate 1 594
Plate 2 594
Plate 3 594
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